HEINEKEN Ireland’s Pub Museums

Irish pubs are the beating heart of Ireland’s social scene, the soul of Irish culture, where stories and conversations resound within their walls. These pubs are cultural landmarks, and Heineken believes they should be treated as such. To help preserve these historical Irish pubs, HEINEKEN Ireland is transforming them into museums. 

Visit the virtual exhibitions to learn more about the collections that are housed within these great Irish pubs.

The ‘Heineken Pub Museum’ initiative invites visitors to embark on a digital journey through time, unlocking stories by scanning QR codes on artefacts within the pubs. By blending the heritage of these pubs alongside modern AR technology, we are showcasing the inimitable ability of the Heineken Brand to bring people together to celebrate good times.

This campaign also shines a light on the opportunities and resources afforded to pubs by gaining official ‘Museum Accreditation’ – in conjunction with the Irish Heritage Council – further helping to preserve pubs of historical significance, so they can be enjoyed for generations to come.

read more: https://www.heineken.com/ie/en/pub-museums