Sky Sports extends its partnership with the Barclays Women’s Super League to remain the leading women’s sport broadcaster
Sky has secured the broadcast rights to show up to 44 matches from the Women’s Super League for the 2024/25 season, more than any other broadcaster. The partnership extension means that Sky subscribers can continue to watch the best teams and top players in the League for another season.
Women’s Super League on Sky Sports sits alongside an unrivalled offering of domestic football every season including 128 of best matches from the Premier League, over 1000 EFL fixtures including every match from the League Cup, and the biggest games from the SPFL and SWPL.
Sky Sports Managing Director, Jonathan Licht, says, “It’s a hugely exciting time for women’s football in this country. Extending our partnership with the Women’s Super League with more matches than any other broadcaster is fantastic news for Sky Sports customers. Audiences have increased hugely over recent years and we’re proud of our contribution to the growth of the game and women’s sport more broadly, showing 70% of all live action last year on our channels.”
More people than ever before are watching and engaging with women’s football. Since Sky Sports first partnered with the Women’s Super League in 2021, viewing on pay TV has now increased four-fold. Each season on Sky Sports, fans have watched in record-breaking numbers, with the Manchester derby on 23 March 2024 achieving a peak audience of nearly 600k and an average audience of 485k.
Sky Sports has an unrivalled range of women’s sport and, in 2023, was the home to over 70% of all televised women’s sport - more hours than all other broadcasters put together. This year, Sky Sports will broadcast Scottish Women’s Premier League, England Women’s cricket, The Hundred, US Open, WTA Tour, women’s golf Majors, Ladies European Tour, England Netball, Women’s Premier League cricket, women’s boxing, F1 Academy and more.
Sky is the undisputed home for sports fans in the UK, with more top-quality sport than anywhere else. Record audiences tuned in to Sky Sports in 2023 and with key rights secured until the end of the decade, sports fans can access more of the sports they love than ever before.
On Sky Sports, and available to non-Sky subscribers via a NOW Sports Membership, the Women’s Super League sits alongside:
- Premier League – 128 live games, increasing by over 70% from 2025/26 to at least 215 fixtures each season.
- Formula 1 – every practice, qualifying and race until the end of 2029.
- English Football League – coverage increasing to over 1,000 matches each season from 2024/25 in a ground-breaking five-year partnership.
- England cricket - ECB rights to the end of 2028 with home men’s and women’s international cricket including the next home Ashes series, The Hundred, Vitality Blast, County Championship.
- International cricket – all men’s and women’s ICC world events through to the end of 2031, and the IPL and WPL tournaments secured until 2027.
- Scottish football – an increase in Scottish Professional Football League fixtures and some of the best Scottish Women’s Premier League matches each season.
- Golf - all five women’s Majors, and all four men’s Majors, The Ryder Cup and Solheim Cup and both men’s and women’s Tours across multi-year terms.
- Tennis – year-round tennis from both the ATP and WTA Tours for the next five years, plus the US Open until 2028.
- Rugby League - every Betfred Super League match live for the first time from 2024 – 2026, including all three Grand Finals – Men’s, Women’s, and Wheelchair.
- Plus, international rugby union including 2025 British & Irish Lions Tour of Australia, England Netball, NFL including the Super Bowl, year-round boxing, darts including the PDC World Darts Championship, BBL and more.
About Sky
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We are a diverse and inclusive employer that has a positive impact on society and the communities that we work and live in. Sky plays a major role in the UK’s cultural economy and, in 2022 alone, supported a contribution of £20 billion to UK GDP, broadcast 70,000 hours of elite sports coverage and invested over £130 million to provide news to consumers free of charge.
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