Xiaomi Fan Festival 2024 Announced in Appreciation of Xiaomi Fans

Xiaomi recently announced its 2024 annual Xiaomi Fan Festival (XFF). Held on the company’s founding anniversary of April 6 each year, this event is a shared celebration between Xiaomi and its fans from around the globe, with exclusive promotions and activities in appreciation for their support. On the 14th anniversary of the company’s founding, this year’s festival will be held under the theme “Our iconic moment”, encouraging fans to reminisce on shared moments spent together, while anticipating new ones to come.

A special device for a special occasion

Commemorating this year’s XFF, Xiaomi introduces the Xiaomi Fan Festival Special Edition of Redmi Note 13 Pro+ 5G to join its Redmi Note 13 Series lineup.¹ This exclusive device is distinguished by its Mystic Silver rear finish, adorned with the Xiaomi Fan Festival logo. Created through an intricate design process, the rear CMF includes a silver film base, covered with glass. Upon this, the device features a super logo meticulously crafted using nanolithography. The result is a refractive effect, making the logo come alive with a mesmerizing play of light and shadow.

Encased in an exclusive box with silver embossing and logo, Xiaomi Fan Festival Special Edition comes with an exclusive wallpaper that complements the device’s metallic back, in addition to a variety of Xiaomi Fan Festival-themed stickers, letting users create their own unique logo pattern. This collection not only celebrates the technological prowess of Xiaomi but also offers fans a tangible way to connect with the brand, making the special edition device a cherished memento of the Xiaomi Fan Festival.

Xiaomi Fan Festival Special Edition will be available for pre-order in participating countries and regions starting from March 29, 2024. Due to the limited availability of this device and in appreciation of core Xiaomi Fans, a small amount of F-codes will be distributed to a lucky few to enjoy priority purchase privileges.²

Exclusive campus tour in appreciation of core Xiaomi Fans

Not only does this year’s Xiaomi Fan Festival bring new products to the stage, but also presents a first-ever opportunity for select fans to participate in a unique activity. A group of select core fans will visit Xiaomi Global Campus on April 12, where they will have the chance to tour Xiaomi Labs and experience some of the company’s innovative products.

History of Xiaomi Fan Festival

First held in 2012 on the second anniversary of the company’s founding, Xiaomi Fan Festival (XFF) has become an annual celebration on April 6 to express appreciation for Xiaomi Fans.

XFF began in Mainland China, before being introduced to India and Indonesia in 2015, and finally entering European markets in 2018. It now extends to over 40 countries and regions worldwide.

Disclaimers

¹ Xiaomi HyperOS will be available for Redmi Note 13 Series via OTA, starting from March 25.

² A priority purchase code that allows users to add a Xiaomi product to their shopping cart, despite being out of stock for others. Relevant F-codes will be available only in participating countries and regions.

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. In September 2023, MAU of MIUI reached approximately 623 million globally. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached approximately 699 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of September 30, 2023. Xiaomi products are present in more than 100 countries and regions around the world. In August 2023, Xiaomi was included in the Fortune Global 500 list for the fifth year in a row, ranking 360th.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.